Sales Development Manager,
National Technic Company for Industries & Trad - [Manufacturing and Production in Riyadh, KSA.],
Jul 2016 : Jun 2017 [1 Year]

Design or Restructuring of Sales Department:-

• Prepare of the job description for each job of the structure of sales and marketing administration.
• Prepare the analysis of all Jobs, identify the tasks of each one of these jobs and prepare the flowcharts for these tasks.
• Design all the necessary documents and forms for each of the previous tasks.

Employment:-

• Determine the company needs of work force.
• Participating in hiring new employees by evaluating them and interview them and decide the best position for them according to their qualifications.
• Prepare Training for the sales force personnel to carry out their tasks, as well as on the use of documents and forms for each of those tasks.
• Prepare or develop the suitable incentives policies of the sales force team.

Fleet:-

• Determine the Company fleet required for the marketing, distribution and sales Forces.
• Apply control over the above fleet in order to keep the company's assets in good conditions,
• Apply the control over the cost of the above fleet to keep it at the lowest possible expenses in order save money of the company.

Sales Territory Management:-

• Implement the Customers Survey and Classification Systems in order to determine the available customer in each place and according to the geographical distribution of the Country {Regions- Princedoms- Governorates- Cities- Districts- Streets}.
• Determine the sales territories for each salesman in the company as per the above survey and classification, and identify each territory to the competent salesman, and to make sure that he recognized all the customer of this territory.
• Assigning the daily route for the customers of each sales territory according to the above survey and classification, and identify each group of routes to the competent salesman, and follow up him to apply the assigned routes, and determine the gaps for the purpose of repairing
• Work to increase the number of routes and the number of territories in order to increase company's branches inside and outside the state.

Identify Company Automation Solution such as:-

• Enterprise Resource Plan Solutions.
• Sales Force Automation Solutions:-
  • Customer Information and Classification.
  • Customer Relationship Management.
  • Van Sales System.
  • Route Optimization.
  • Automatic Shelves Labeling System.
  • Point of Sales.
• Inventory Management Solution.
• Fleet Management Solution.
• Automatic Vehicle Locator.

Market studies:-

• Prepare the Surveys of consumer opinions about products.
• Prepare Studies in order to determining the size of the company's market share and comparing with competitors.
• Prepare the studies related to the marketing mix of the company {Product - Pricing - Time and Place - Promotion}.
• Prepare the proper customer's incentives policies in order to motivate the company's customers.

Production plan and follow-up strategic reserves of the Company:-

• Identify the productive capacity of the production lines hourly and unity.
• Identify the products to be produced on each line.
• Identify the production priority by type so as to provide the greatest amount of time, and reduce wasted time and the wasted production.
• Identify the accurate market demand of all products in order to provide the necessary and sufficient inventory to meet customer requests in a timely manner.
• Providing transport elements to ensure the smooth flow of inventory between the head office and the company's branches so as not to cause the missed opportunities of sales.
• Determine the time period Production plan {weekly - monthly - quarterly Monthly - Yearly}.

Planning and Follow-up   [ Forecasts and Budgets ] :-

• Prepare the sales forecast {annual - quarterly - monthly} and for all the sales levels into the organizational {sales territories, sales supervisors, branches, divisions and hence the entire company}.
• Prepare the expenses budget {annual - quarterly - monthly}, and for all the sales levels into the organizational {sales territories, sales supervisors, branches, divisions and hence the entire company}.
• Follow-up of the planed forecast for each period and each level, determine the gaps between the actual and planed, taking the required procedures, to cover that gaps, then to re-calibrate the position.
• Prepare all the comparison reports {between actual and planed} to presenting it to the high administration in order to help them in decision making.
• Analyze sales of previous years, in order to help the high management, make predictions about the possibility of company's development, increase sales and maximize profitability and the market share of the company's products at the local and international markets.
• Providing orientation reports for the purpose of directing presented to his employees, introducing them to the strength and weakness points of their works.

Products Cost & Price:-

• Analyze the steps and stages of production of all the company's products.
• Prepare all work flow for each individual product, including all the elements of costs and the requirements of each of those elements, and the timetable required for production, in order to calculate the standard and actual cost of each one of those products, and then the possibility to define the correct price for each one of them, identifying weaknesses and points where we can save and reduce the cost in order to reduce the sales price for both consumers and customers.

Systems and Applications:-

• Provide support for the implementation of the company's systems, in the distribution module: - [ Inventory, Sales, Purchases, Cash Van ] by analyzing that systems and work with the IT Management to determine their requirements, and to find the suggestions to solve each of that problems, and to train staff on those systems, and make sure that it works properly.

Sales Development Manager,
Riyadh Foods Industries Company - [Manufacturing and Production in Riyadh, KSA.],
Jan 2013 : Dec 2015 [3 Years]

Sales Force Automation Solution Systems Implementation: -:-

Responsible for implementing of the Sales force automation solution (SFA) or Sales Force Management system which is an information system used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. The Functions can be controlled by the below mentioned applications: -

• Customer Survey and Classification Solution:- (Designed, Developed and Implemented by me).
  • As per that system a complete survey for all company Customers must be applied.
  • The survey is accomplished for all customers in all their categories: - Retailers, Minimarkets, Wholesalers, Supermarkets and Hypermarkets.
  • The survey is based on the customer's detailed location: - Street, District, City, Governorate, Princedom, Region and Country.
  • Detailed Customer information must be collected.
  • Client coordinates must be saved.
• Cash Van System, Route Accounting:-
  • Route Accounting System is a business software system or ERP system that captures, records, and costs sales transactions for distributors with mobile warehouses, usually trucks, operating as direct store distributors, van sales, pre-sell, delivery confirmation.
  • To be a full route accounting system, the mobile systems will function under the direct or indirect control of a central accounting system. In essence, it is a mobile point of sale system. A route accounting system will usually include specialized functions and reports for mobile inventory control and management, mobile device management, remote settlement systems, and management reporting.
• Route Optimization System:-
  • Route Optimization, Pathfinding or Pathing is the plotting, by a computer application, of the shortest route between two points. It is a more practical variant on solving mazes. This field of research is based heavily on Artificial intelligence for finding a shortest path on a weighted graph.
  • Path finding is closely related to the shortest path problem, within graph theory, which examines how to identify the path that best meets some criteria (shortest, cheapest, fastest, etc.) between two points in a large network.
• Fleet Management Solution:-
  • Fleet management software (FMS) is computer software that enables people to accomplish a series of specific tasks in the management of any or all aspects relating to a fleet of vehicles operated by a company, government, or other organization. These specific tasks encompass all operations from vehicle acquisition through maintenance to disposal.
  • system is automatically determining and transmitting the geographic location of a vehicle. This vehicle location data, from one or more vehicles, may then be collected by a vehicle tracking system to manage an overview of vehicle travel.
  • The System is used in order to confirm that the salesman is following the company police to service the customer as per the following down rules: -
  • using the defaulted route customers sequences.
  • spend the specified time by the customer - visit time.
  • Work on reducing truck costs, by following the proper route to save money and time.

Key Performance Indicator Application,(Developed and Implemented by me):-

• Develop and implement the KPI Application - (Key Performance Indicator) - of the Company, through this application we can prepare the forecast for each cost and profitability center, by product and based on the company organizational chart.
• The application is linked to the company ERP., to synchronize the current data for each center, in order to create the comparison reports, while the application will determine the most of all the gaps between the actual and the budget, to evaluate the performance of all the cost and profitability centers. .
• The application can issue all reports based on the company organizational chart, and based on the geographical distribution of the country, and it can issue all the comparison reports as well as the dashboards reports.

MIS Manager, Sales Force Automation,
Gulf Union Foods Company - [Manufacturing and Production in Riyadh, KSA.],
Jul 2009 : Nov 2012 [3 Years,4 Months].

• Work on applying the sales force automation, by implementing the below mentioned solutions
  • Customer Survey & Classification. (Designed, Developed and Implemented by me)
  • Van Sales System, Route Accounting System.
  • Route Optimization System.
  • Fleet Management System.
  • Warehouse Management System.
• Open channels of communication between the company and the systems providers -external and local - to determine the best and the cheapest.
• Start implementing the application of the mentioned regulations via a certain plan.
• Work to provide alternatives to the spare parts for handheld computing devices, and printers.
• Provide advice to the High Administration of the company in the field of sales development and restructure of the sales management and prepare the necessary studies whether it was cost or investment studies, in order to assist the company in Increasing the volume of sales to the maximum possible size, expand market share and Reduce marketing and operating costs.

MIS Deputy Manager, Sales Force Automation,
United Food Industries Corporation - [Manufacturing and Production in Riyadh, KSA.],
Jan 2008 : Jun 2009 [1 Year,5 Months.

• See the latest technologies in the field of the sales management development and automation.
• Prepare the required studies, whether they are cost or investment studies, to implement any required upgrades, in order to assist the company to Increasing the volume of sales to the maximum possible size, expand market share, reduce marketing and operational costs and supervise the work of Sales Force Automation Systems in the company.
• Open the communication channels between the company and the suppliers, find new suppliers (Locally and Overseas), determine the best and the most efficient of them, determine the cheapest devices and the best applications.
• Providing the means for wired and wireless systems that are required for the communication of the company including the DSL, VPN, and 3G Communication SIMs.
• Work to provide alternative suppliers for HHC, Printers and spare parts in an effort to minimize costs and increase profitability.
• Supervising the work of the van sales system Administrator and make sure that he provides all the security elements in order to secure the data of the system.
• Supervising the work of the maintenance engineers, in order to ensure availability of the spare devices to be ready for exchange in case of damage of any device to ensure non-stop selling.
• Implementing any new systems that should be implemented in the area of sales force automation.
• Provide a suitable DRP to be applied in the case of any information disaster.

System Administrator, Sales Force Automation Solution,
United Food Industries Corporation - [Manufacturing and Production in Riyadh, KSA.],
Dec 2006 : Dec 2007 [1 Year].

• Processing, preparing and maintaining the system servers in the head office and branches.
• Maintaining of the Database of the system.
• Processing supplies required to open new branches.
• Preparing orders of devices and equipment that are necessary for the sales force in the new branch such as Servers, Computers, VPN, Handhelds, Printers, Cables, Power Convertors and Docking Stations.
• Supervising the installation of the mobile printers in the trucks to ensure the integrity of the power connections.
• Preparing the handheld devices, installing them with the Front office Application, and configuring the communication setting between them and the server.
• Supervision the training of the Sales force on the Van Sales System including Salesmen, Supervisors, Accountants, and Branches Managers, each according to his competence, and determination the user right of each one of them into the system.
• Supervision on the preparation of the backup of the branches databases.
• Supervision on the data synchronization between both Van Sales System, and the Company's ERP Baan IV.

MIS Accountant & Application Developer,
United Food Industries Corporation - [Manufacturing and Production in Riyadh, KSA.],
Feb 2003 : Nov 2006 [3 Years,9 Months].

Develop and implement a KPI Application - (Key Performance Indicator), help the company to prepare the forecast for each cost and profitability center, by product and based on the company organizational chart, The application is linked to Baan ERP., to be presented to the high Administration, periodically or upon request, in order to support the high Administration in the decision making for the investment operations, and the operations necessary for the development of the Company activities, as follows:-

• Cost Analysis, Feasibility Studies and Investment Studies necessary for the purposes of investment expansions maximize the volume of production.
• Necessary analysis based on market expectation and expected price, to determine the types of Production as per the consumer's needs.
• Analysis needed to make decisions concerning the export of the company products to the whole world.
• Issuing the periodical reports such as:-
• The Separated and the Consolidated Balance Sheet of all the factories of the company.
• The Separated and the Consolidated Cash flow Statement of all the factories of the company.
• The Financial Statement of each Cost Center & Dimension in the company.
• The Production Reports.
• Sales Comparison Reports, which Determine the most of all the gaps between the actual and the budget, in order to evaluate the performance of all the cost and profitability centers.
• The application can issue all reports based on the company organizational chart, and based on the geographical distribution of the country, and it can issue all the comparison reports as well as the dashboards reports.

Project Manager,Sales Force Automation,
United Food Industries Corporation - [Manufacturing and Production in Riyadh, KSA.],
Jan 2000 : Jan 2003 [3 Years].

• Project Manager, Cash Van System - (Route Accounting System):-
  • Preparing the required analysis of the rules and the business procedures for the Sales & Marketing Department.
  • Preparing most of Job Descriptions of sales department and all the work process for each on of it including the graphics reflecing work flows.
  • Negotiation of all the above elements with the other team members whether from the company or from the System Provider
  • Testing Van Sales System indoors, and tracing of the gaps and preparing the Gap Analysis to guide the Provider to the necessary customizations
  • Testing the system, outdoors {One Pilot Only}, in order to recognize the maximum facility of the system reactions in the Field
  • Preparation of the training team, the team that are going to train the staff of the company departments including Salesmen, Supervisors, Sales Accountants, Maintenance Team and IT members.
  • Participation in the design of the Application, Databases, and Reports
  • Setting of the first milestone of the Sales Automation Department including Rules, Procedures and Regulations necessary for it's future work
• Project Manager Assistant, ERP System – (Baan IV):-
  Provide support related to this function, developing and integrating the company’s relevant ideas and assisting in resource-planning decisions. Primary Goal: to ensure their ERP software runs as smoothly and efficiently as possible and develop and oversee solutions for any shortcomings. Assess the company’s business requirements and software needs for many areas, including employee training, business processes, and employee communication, and ensure that any new solutions devised are time-and-cost-effective. Also responsible for ensuring that all levels of the company are informed and collaborating effectively on the implementation of the process. Hours will vary, but the ERP Consultant should be prepared to be on-call for technical emergencies. General duties will include software analysis, working with technical teams, developing design specifications for programs and present plans of action to management.
  • Duties and Responsibilities
    Primarily responsible for implementing and providing support for Enterprise Resource Planning systems for the company, analyze the systems and work directly with management to define system requirements, design and propose solutions, configure the software and train employees.
  • System Analysis
    Examine the current system to pinpoint strengths and weaknesses, before they can develop ways it can be optimized.
  • User Training and Support
    Responsible for optimizing the system for easy use, and training employees in its functions. Generally, a training program will be organized to educate employees as efficiently as possible.
  • Customer Service
    Responsible for meeting directly with Management to find out their ERP-related needs. They will then incorporate these needs into a cohesive plan that serves the company’s full departments pool.
  • Technical Support and Upgrades
    Responsible for performing day-to-day maintenance on the ERP system, as well as installing new upgrades and testing for bugs. System configuration and data migration will be part of the job responsibilities as well.
  • Project Development and Presentation
    Co-ordinate with other branches of the company to ensure their needs are met in any upgrades of the system. They will then develop a cohesive plan to be presented to the relevant company management.
• Remarks:-
• • Cash Van System, Route Accounting:-
    • Route Accounting System is a business software system or ERP system that captures, records, and costs sales transactions for distributors with mobile warehouses, usually trucks, operating as direct store distributors, van sales, pre-sell, delivery confirmation.
    • To be a full route accounting system, the mobile systems will function under the direct or indirect control of a central accounting system. In essence - it is a mobile point of sale system. A route accounting system will usually include specialized functions and reports for mobile inventory control and management, mobile device management, remote settlement systems, and management reporting.
  • ERP.System ( Enterprise resource planning ):-
    A Business process management software that allows an organization to use integrated applications that automate many functions related to technology, services, and human resources, thus freeing up company manpower.

Software Developer & Computer Trainer,
United Food Industries Corporation - [Manufacturing and Production in Riyadh, KSA.],
Feb 1994 : Dec 1999 [5 Years,11 Months].

• Software Developer:-
  
  Build the applications required to help the company, in the preparation of objectives, Budgets and Forecasts, Determine the overall Sales Forecast and convert them into raw and essential materials, in order to supply the factory with the production elements. Follow-up the all Concerned Persons to achieve those objectives and high Administration with the help to determine decisions to rectify the situation. Build an application in order to swift preparation of the Weekly production plan and convert the planned production into raw and packaging materials. Prepare the integration solution between the Van Sales System and the Company ERP in order to exchange the data needed for the operation of the Van Sales. Develop the suitable solution working as a data warehouse so that allow us to generate the necessary reports for the Sales and Marketing Management from BaanIV Develop the necessary application to apply the control over the asset of the van sales (Hardware) in order to help us to cover our inventory as needs. Develop an application, to be used to collect the required data and information to be transferred to the Van Sales System integrally Develop an application that includes all the customer information and locations displaying all that information on maps and work as Body Tracking to help the company to follow up the salesmen on the route via the mobile devices. This application as below mentioned: -
  
  
  • Sales Forecast Application, The first step to the idea of Business Intelligence Solutions
  • Production Plan Application.
  • Data Integration Application.
  • Mediator Application.
  • Asset Management Application.
  • Customer Information & Classification - [Customer GPS].


• Computer Trainer:-
  
  Train All personals of the sales and marketing department to be capable of using the computer software such as: -
  
  
  • Microsoft Windows OS.
  • Microsoft Office Applications.
  • Developing reports using Crystal report writer 7.0, Usage the internet capabilities.
  • Company ERP. (BaanIV, Distribution module).

Financial Accountant,
United Food Industries Corporation - [Manufacturing and Production in Riyadh, KSA.],
Jan 1993 : Jan 1994 [1 Year].

• Implement the various stages of the finance and accounting functions, either manually or with the help of accounting software, including preparation of basic documents, post it to the general and sub ledgers, prepare the trail balance, Profit and Loss, Financial Statements, the Balance Sheet as well as the Cash Flow Statement.


• Determine the financial policies of the company, Implement that policies, explain it to the staff, tracing cash inflows and outflows, verify the cash flows compliance with the established standards, Prepare the asset and liability financial plans, assign the company budget, prepare the comparison between current balance Sheet and budget sheet as well as the current balance sheet and the previous year's balance sheets

Accountant, Customer Department,
Al-Sarh Travel and Tourism - [Grand Saudi Agent, Ticketing and Tours in Riyadh, KSA.],
Jul 1991 : Dec 1992 [1 Year,6 Months].

• Issuing transaction for the customers of the company.
• Follow up of the account receivable.
• Submitting the Aging Analysis Report that showing the overdue amount position to the financial controller to follow up the collectors.
• Generating the Accounting & Financial Reports related to the Customer's Sales Activity.

Chief Accountant,
Agro Technology Company - [Agricultural Manufacturing in Cairo, Egypt],
Oct 1988 : May 1991 [2 Years,7 Months].

• Implement the various stages of the finance and accounting functions, either manually or via accounting software Including:-
• Basic Documents Preparation. Payments, [Vouchers of the Cash Payment and the Cash Receiving and Journal's Vouchers].
• Post the above documents the General and Sub Ledgers.
• The Preparation of the Trail Bbalance.
• The Preparation of Profit and Loss Accounts
• The Preparation of Financial Statements
• The Preparation of Balance Sheets
• The Preparation of Cash Flow Statements
• Determine the financial policies of the company, Implement that policies, explain it to the staff, tracing cash inflows and outflows, verify the cash flows compliance with the established standards, Prepare the asset and liability financial plans, Prepare the company budget, prepare the comparison between current balance Sheet and budget sheet as well as the current balance sheet and the previous year's balance sheets